Why We Avoid the Important

We rarely avoid the important because we are lazy. We avoid it because it can fail, and small tasks cannot. Sending the email is safe; writing the book is not.

Procrastination is therefore less a time-management problem than a courage problem wearing a productivity disguise. The remedy is not a better app. It is the willingness to begin something that might not work.

Do the frightening, important thing first today, while you still have the nerve.